engagements How to read it:
if you posted your virtual tour as a 360° photo, compare a total number of likes, shares and comments to it with the average numbers of these activities on your company's page. If you had your panorama turned into a video (like this
), rely more on the number of views. Is there a way to increase users' engagement with a virtual tour on Facebook?
Actually, there are even two.
1) Pin the post with your panorama to the top of the page, so that any visitor saw it the first place.
2) Boost the post: like any other publication from the content, posts with 360° photos and videos can be promoted.